MACtac, Stow, OH, USA, has recently created an Application Development Team to work collaboratively with customers in providing products and processes for the industries MACtac serves, including the labels and labeling industry.

“For customers, working with the Application Development Team is comparable to working with a personalized R&D department that offers a unique margin of difference through new and refined solutions,” says Ed LaForge, vice president of marketing for MACtac North America. “The team’s focus is to help customers improve their product portfolios and process management activities by acting as a true partner. As various markets within the pressure sensitive adhesive industry continue to evolve, finding innovative new approaches will allow our customers to better adapt to the changes.”

The Application Development Team, LaForge says, applies the expertise of its members to evaluate the specific needs and challenges voiced by customers to determine whether a solution can be developed. If a solution can be developed, the team, which meets four out of five days a week, immediately begins solution development. For challenges that, at present, can’t be met, the team communicates with customers within a few days to recommend an alternative solution.

“The Application Development Team has been a great resource for our customers, helping them meet some of their longest-standing business challenges,” notes Mark Tangry, vice president of sales, MACtac North America. “The sales force is committed to continuing to work with customers to help them address their unique challenges and on finding unique applications to address industry-wide issues.”